After exploring scenarios where AI could help Publishers manage media planning and inventory more efficiently (Parts 1 and 2), I wanted to apply some of the same thinking toward automating the submission of ad tags from Agencies through the validation and trafficking of those tags at the publisher.
The crude, admittedly “non-AI” illustration below illustrates the concept. . A validation (or filtration) module could be set up by the Publisher and configured with their criteria for acceptable ad specifications. Then, 1) the Agency submits the ad tag. 2) the Publisher has already configured the filter with their ad specs 3) the filter ingests the tag and tests against the Publisher specs. An auto confirmation of receipt and acceptance is sent back to the Agency. OR, an automated message explaining why the tag is not acceptable and recommendations for correcting and resubmitting it.
The objective would be to fully automate this part of the trafficking process from the time the Agency submits the tag to the time the Publisher traffics it.
DMW MediaBlog 