Prehistoric Ad Operations 2005 – 2007

Anatomy of a Project Plan

Originally published 8/10/07 How does an icon in traditional media make the transition from an outsourced ad operations solution to in-house ownership of the tools and processes needed to facilitate online advertising? This is a story about how a logical, step-by-step roadmap can ease that transition. And in this case, how the process became relativelyContinue reading “Anatomy of a Project Plan”

Inventory Matters

Originally Published 05/11/05 Before you pass this article by in favor of something you believe is more exciting, like streaming video ads, wireless multi-player games or interactive TV, think back to the last corporate fire drill that occurred towards the end of a fiscal quarter. This is where the CEO asks “how much are weContinue reading “Inventory Matters”

Protecting Your Business By Securing Workflow

Originally Published 07/11/07 Mention the word “workflow” to a room full of seasoned, intelligent executives and you’re likely to induce a mass attack of glassy-eyed narcolepsy. Nothing can put a damper on a spirited entrepreneurial discussion like visions of boxes, triangles, hexahedrons and decision trees that are conjured up by this topic. However, give meContinue reading “Protecting Your Business By Securing Workflow”

The Best-Kept Secret in Ad Operations

Published 01/28/06 As I’ve mentioned in previous columns, the life of an ad operations staffer is filled with day-to-day tasks revolving around the launching of new campaigns, troubleshooting creatives, revising campaigns, managing inventory– you know the drill. Today, however, I’d like you to consider that you know far more than your corporate colleagues think youContinue reading “The Best-Kept Secret in Ad Operations”

Three’s a Crowd

Originally Published 9/14/2005 One of the most interesting things about going to interactive conferences, or simply interacting with multiple clients, is getting a bird’s eye view of our business and gaining a sense of perspective. In other words, you get to see how other people handle their businesses. The question, “is it just me, orContinue reading “Three’s a Crowd”

Video and Media Operations

Originally Published 08/13/05 Jon Stewart has described the internet as “a technology combining the credibility of anonymous hearsay with the excitement of typing.” I’ll admit it. I’ve been trying to find a way to crowbar this favorite quote of mine into an article for months. I even toyed with the idea of going minimalist andContinue reading “Video and Media Operations”

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