The Pandemic Years: 2020 – 2021

Is Faster Better?

For some things in life, being too fast is not a fulfilling experience. For programmatic, however, faster IS better. Publishers frequently lay a poor foundation for programmatic, then expect demand partners, manipulation of pricing floors, and pass-backs to do all the work. In today’s world, if you don’t start with a good foundation you’ll alwaysContinue reading “Is Faster Better?”

The Stress Pandemic

How can you “keep it together keep it together kept it together keep it together?” As if things weren’t stressful enough already in our connected world, add in murder hornets, pandemic, political dysfunction, economic uncertainty, fires, and hurricanes. That’s a cocktail that can pop anyone’s cork. And yet in the words of Kit Ramsey fromContinue reading “The Stress Pandemic”