6 Things A Publisher Does NOT Want to Hear
Over the decades of working and consulting in online and internet business, I’ve heard some pretty weird things coming from vendors. So whenever I come across behavior that just seems wrong, I try and make sure I file it in the “mistakes not to make” folder. Here are some things I know rub publishers the…
Can Operations Save Journalism?
Wait, what?! There’s a print revolution going on? Is it possible that rethinking newspaper operations can help save journalism? For those of us who have worked in the digital world for decades, efficient ad operations meant improving the way digital ads were managed. What has surprised me over the last 5 years is how many…
Executing DAI? ICYMI, RTFM or be SOL
Dynamic Ad Insertion, what could be more straightforward? However, unless you put all your ducks in a row, you’ll be in for a bumpy ride. There are apps everywhere, podcasts everywhere, video streaming everywhere. As a result, it makes sense to transpose some of the basic functions of ad serving to those platforms by implementing…
Is Faster Better?
For some things in life, being too fast is not a fulfilling experience. For programmatic, however, faster IS better. Publishers frequently lay a poor foundation for programmatic, then expect demand partners, manipulation of pricing floors, and pass-backs to do all the work. In today’s world, if you don’t start with a good foundation you’ll always…
The Career That Keeps On Giving
There’s no such thing as guaranteed employment, but digital ad operations comes pretty close. Plus, you get to become a member of a secret society! Cool, right?! I’ve taught many classes throughout the years on ad operations. At some point in the curriculum I go off script, get on my soapbox and pontificate on why…
The Stress Pandemic
How can you “keep it together keep it together kept it together keep it together?” As if things weren’t stressful enough already in our connected world, add in murder hornets, pandemic, political dysfunction, economic uncertainty, fires, and hurricanes. That’s a cocktail that can pop anyone’s cork. And yet in the words of Kit Ramsey from…
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