I’m going to use the “D” word.
I have a theory about those of us who work on the operations side of the media business. We are fixated on the details and determined to get things done to the exclusion of all else. This means that no matter what your background, executing tasks is the primary objective and all else falls away.…
Walter Edward Deming’s Impact on Order Management in Media.
Walter Deming’s legacy had an enormous impact on manufacturing, and I’d argue, on media operations. In 1950’s post-war Japan he preached the importance of process and workflow in improving manufacturing excellence. He is recognized as the key influence in transforming the Japenese economy into a model for quality – think Toyota. In fact, Japan created…
Is That Your Voice, or is it AI?
Stating the obvious, AI will be a tremendous benefit to several sectors of industry from manufacturing and quality control to medical diagnosis and cures. No matter what you do, it’s probably a benefit in at least creating a starting point for research. Less than obvious is how we personally use AI to manage our daily…
The X Factor: How Legacy Institutions Impact Innovation
If our media business was based only on taking the most efficient path, programmatic buying and selling would stand alone as the ONLY option, and direct buying and selling would have already disappeared. While no-one can dispute the outsized impact of programmatic, direct buying and selling still persists. The more original and well branded a…
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