What Publishers Need to Consider, When They Consider AI: Part 3 – Tag Validation and Creative Management
After exploring scenarios where AI could help Publishers manage media planning and inventory more efficiently (Parts 1 and 2), I wanted to apply some of the same thinking toward automating the submission of ad tags from Agencies through the validation and trafficking of those tags at the publisher. The crude, admittedly “non-AI” illustration below illustrates…
What Publishers Need to Consider, When They Consider AI. Part 2: Inventory Forecasting
This document continues the discussion on how AI could influence end to end workflow in Revenue Operations. Part 1 covered Proposal Workflow. Part 2 of this series examines Inventory Forecasting. A couple of caveats. What’s wrong with inventory forecasting today for direct sales? Are we discussing a problem that doesn’t exist? After all, GAM has…
What Publishers Need to Consider, When They Consider AI. Part 1: Proposal Workflow
This is Part I in a series of discussions on the potential impact of AI solutions on workflow in Revenue Operations. Each part will explore one of the workflow stages, as depicted below. The typical workflow for Publishers engaged in direct sales has stages that are co-dependent, like links in a chain. For every process…
2025 in Revenue Operations and a Prediction for 2026: “FOMO meets Reality Check”
Recapping 2025, a year that was filled with significant projects for Conde Nast, Wall Street Journal, NewsCorp, WebMD, New England Journal of Medicine and Chartbeat. The work spanned 8 countries across North America, South America, UK, Europe (Italy, France, Germany, Spain) and the Middle East. The platforms included CRM, OMS, Ad Serving, BI, Billing and…
Here’s Looking at Your Future, Kid
Here’s Looking at Your Future, KidOriginally published in IMediaConnection. October 17, 2005 Doug Wintz travels to 2020 to see how today’s dysfunctional mediascape will evolve into a sophisticated real-time trading marketplace. Technology gives birth to applications that measure activityand make decisions at an increasingly accelerated pace. Examples are numerous, ranging from the computer in your…
Making Branded Content a Seamless Process Through AI
We are so close, yet so far from the efficient management of large-scale branded content campaigns. Several companies provide the capability to create the media plan, traffic digital assets, extract digital performance data from both on-site and off-site (social media) placements and consolidate reporting on those elements. But a major, branded content, cross-media campaign for…
For Publishers, AI is a Slippery Bar of Soap
There is no doubt that AI is transformative. In sales and ad operations, it has the potential to reduce or even eliminate the friction that is part of the everyday process of getting a campaign from quote to cash. However, there are some limitations. And it’s less about the technical limitations and more about the…
What We Have Done….So Far
Wall Street Journal/Dow Jones/NewsCorp: Client since June 2018 Responsible for managing the search for a new order management system supporting Dow Jones, and for the project management of its implementation. Currently hosting a reporting and billing service, transforming data from the OMS for ingestion by client’s internal systems. Separately, advised NewsCorp on ad server technology,…
What Music Taught Me About Media Operations
I believe we end up where we are meant to be. Our personalities and experiences dictate the type of work we choose, the families we create, the life we live. In my first life, I played trombone for a living through the 1970’s and 1980’s. This included tours with Ray Charles, Tom Jones, Quincy Jones,…
50 Tasks that Rev Ops Pros Swear By When Configuring OMS Platforms!
It must be common knowledge that putting a number in a headline increases reader engagement and clicks. Just today, I saw the following on CNN.com So, I figured I would follow the experts in journalistic integrity in writing a headline that describes the challenge of creating a foundation for best practices in rev ops. (At…
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